Kids Loyalty

For the Branding course, we had an assignment to create a kids' loyalty programme. First, we had to choose a theme that would appeal to children. I decided to go with an underwater theme. However, I wanted to make children even more enthusiastic about this topic, so I decided to add a pirate and a mermaid as “mascots”.

I had thought of creating a kind of activity book with all kinds of fun games for children. I decided that children could save pages per week and per theme in order to eventually get the entire book. So I decided to do different themes every four pages. Children could then collect stickers of the characters from that theme.

Unfortunately, I couldn't really have a workbook printed, so I only made a prototype, but the games are playable!